Probably the most common question that a growth hacker receives is: “What is the best way to grow my business?” This is an impossible question to answer because there are many different strategies for growth, all of which come with their own benefits and drawbacks. That’s why it’s often necessary to consider multiple growth strategies at once.
It was with this in mind that Dean told me that PPC and SEO were both key marketing strategies for brands looking to grow. From his perspective, the benefit of SEO is that it’s more cost effective over the long-term, though it can also take a lot longer to make any headway. Running campaigns on Adwords and other PPC sites allows brands to grow their customer base while their organic rankings are still rising, which is essential for newer brands. Once you’ve built your SEO rankings, they pay dividends for years.
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