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We've been talking lately about how to boost your organization marketing with Instagram. Contrary to what lots of people still believe, Instagram is not only a fun app where you can post food, holiday and family pics.Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.A note of caution: there are several people out there who promise to grow your Instagram followers by the thousands, but beware. A lot of them use fake accounts developed by bots to inflate your numbers.These types of followers have zero value. In fact, they are able to even be dangerous, wanting to steal your password or photos or infect you with a virus.According to the data security company Imperva, these bad bots take into account 28.9 per cent of bots on Instagram.The best way to build your Instagram followers is when you are authentic to your brand and your audience.Here are 3 tips to help you get real Instagram followers:Tell a Story with HashtagsIt?'s great to use your business name as a hashtag, nevertheless, you need to think beyond that.If you need to use your Instagram posts to get followers, use other hashtags that tell the story of the image you're sharing. https://www.file-upload.com/m5hj1cyslg0q You wish to start a conversation if you are sharing posts for things like:EventsPromotionsContestsProduct? launchesA good example of a brand would you this well is @Tostitos. They utilize the hashtag #GetTogetherAlready? to encourage people to get together and share their chips, and to use the hashtag when they share photos of these meetups.Through the use of engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully build up followers on Instagram.Get CreativeInstagram? is all about photos, so many people think about the caption being an afterthought.Don't neglect the image caption! You can generate engagement and promote sharing through the use of descriptive words which will engage, inspire and entertain your followers.Here are some suggestions to help you build up followers on Instagram together with your posts:Use questions in your caption. Write your question at the start of the post so that people see it first.Get personal with your post. Tell a tale about yourself, or how your product helped or inspired someone else.Ask people to tag others. Asking visitors to tag three of their close friends or tagging someone they're grateful for brings other potential followers in to the equation.A great example of a brandname that does personal posts well may be the @NatGeo? Instagram account.They create breathtaking Instagram Stories with informative captions to educate an individual on the plight of animals around the globe.Remember with regards to using Instagram posts to obtain followers, it's all about being authentic. Avoid questions atlanta divorce attorneys single post or tell a personal story that isn't genuine.Go LocalOne? of the best methods to build your Instagram followers would be to get to know your neighbours!Whether you're creating Instagram ads or want to promote your event in a specific area, you can see what's happening near you by going to the search page and clicking on the Places tab.Type in the positioning to see the geotagged posts for that area. Then visit relevant and recent tagged posts - not those of competing businesses, obviously - and leave a comment and even an emoji and follow the person if you like what you see. Hopefully, this is the start of a natural interaction.For example, in the event that you offer life coaching services, you can type in your location accompanied by "entrepreneurs." Local entrepreneurs could be looking for more work and life balance or help with life goals or career challenges.Similarly, in case you have a physical location that folks have checked into on Instagram, comment on those posters' pictures to ensure they're alert to your Instagram presence, and then follow them.These are among the best methods to build Instagram followers the right way: no bots, no shortcuts, just tried and true ways to engage with your audience and turn them into followers!Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works together with entrepreneurs who struggle with getting the lack of knowledge, skill and support had a need to create their web business presence.