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We've been talking lately about how to boost your business marketing with Instagram. Unlike what lots of people still believe, Instagram isn't just a fun app where you could post food, holiday and family pics.Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.A note of caution: there are numerous people out there who promise to cultivate your Instagram followers by the thousands, but beware. A lot of them use fake accounts developed by bots to inflate your numbers.These types of followers have zero value. Actually, they can even be dangerous, attempting to steal your password or photos or infect you with a virus.According to the data security company Imperva, these bad bots take into account 28.9 % of bots on Instagram.The simplest way to build your Instagram followers is when you are authentic to your brand as well as your audience.Here are 3 tips to help you get real Instagram followers:Tell a tale with HashtagsIt?'s great to use your business name as a hashtag, nevertheless, you need to think beyond that.If you want to use your Instagram posts to obtain followers, use other hashtags that tell the story of the image you're sharing. You intend to start a conversation when you're sharing posts for things like:EventsPromotionsContestsProduct? launchesA good example of a brand who does this well is @Tostitos. They use the hashtag #GetTogetherAlready? to encourage people to get together and share their chips, and also to use the hashtag if they share photos of these meetups.Through the use of engaging, relevant hashtags, you will be discovered in Instagram searches and hopefully build-up followers on Instagram.Get CreativeInstagram? is about photos, so many people think about the caption as an afterthought. https://www.imuty.com/members/twigsearch7/activity/78203/ Don't neglect the image caption! You can generate engagement and promote sharing through the use of descriptive words that will engage, inspire and entertain your followers.Here are some suggestions to help you build up followers on Instagram together with your posts:Use questions in your caption. Write your question at the start of the post so that people see it first.Get personal with your post. Tell a tale about yourself, or how your product helped or inspired someone else.Ask visitors to tag others. Asking visitors to tag three of their close friends or tagging someone they're grateful for brings other potential followers in to the equation.A great example of a brandname that does personal posts well is the @NatGeo? Instagram account.They create breathtaking Instagram Stories with informative captions to educate the user on the plight of animals all over the world.Remember with regards to using Instagram posts to get followers, it's about being authentic. Avoid questions atlanta divorce attorneys single post or tell an individual story that isn't genuine.Go LocalOne? of the best methods to build your Instagram followers is to get to know your neighbours!Whether you're creating Instagram ads or want to promote your event in a particular area, you can see what's happening near you by going to the search page and simply clicking the Places tab.Type in the location to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts - not those of competing businesses, obviously - and leave a comment or even an emoji and follow the individual if you like what you see. Hopefully, this is the start of an organic interaction.For example, in the event that you offer life coaching services, you can type in your location followed by "entrepreneurs." Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.Similarly, if you have a physical location that people have checked into on Instagram, touch upon those posters' pictures to make certain they're alert to your Instagram presence, and follow them.These are some of the best ways to build Instagram followers the proper way: no bots, no shortcuts, just tried and true ways to engage with your audience and turn them into followers!Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works together with entrepreneurs who struggle with having the lack of knowledge, skill and support had a need to create their web business presence.