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We've been talking lately about how exactly to boost your organization marketing with Instagram. Contrary to what many people still believe, Instagram isn't only a fun app where you can post food, holiday and family pics.Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.A note of caution: there are plenty of people out there who promise to cultivate your Instagram followers by the thousands, but beware. Most of them use fake accounts developed by bots to inflate your numbers.These kind of followers have zero value. Actually, they are able to even be dangerous, wanting to steal your password or photos or infect you with a virus.In line with the data security company Imperva, these bad bots take into account 28.9 % of bots on Instagram.The ultimate way to build your Instagram followers is by being authentic to your brand and your audience.Here are 3 ideas to help you get real Instagram followers:Tell a Story with HashtagsIt?'s great to use your business name as a hashtag, but you need to think beyond that.If you need to use your Instagram posts to obtain followers, use other hashtags that tell the story of the image you're sharing. You would like to start a conversation if you are sharing posts for things such as:EventsPromotionsContestsProduct? launchesA good example of a brandname who does this well is @Tostitos. They utilize the hashtag #GetTogetherAlready? to encourage people to gather and share their chips, and also to use the hashtag when they share photos of their meetups.Through the use of engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build-up followers on Instagram.Get CreativeInstagram? is about photos, so many people think of the caption being an afterthought.Don't neglect the image caption! You can generate engagement and promote sharing through the use of descriptive words that will engage, inspire and entertain your followers.Here are some suggestions to help you build-up followers on Instagram together with your posts:Use questions in your caption. Write your question at the start of the post in order that people see it first. https://www.file-upload.com/m5hj1cyslg0q Get personal together with your post. Tell a story about yourself, or how your product helped or inspired someone else.Ask people to tag others. Asking visitors to tag three of their best friends or tagging someone they are grateful for brings other potential followers in to the equation.A great example of a brandname that does personal posts well may be the @NatGeo? Instagram account.They create breathtaking Instagram Stories with informative captions to teach an individual on the plight of animals around the world.Remember with regards to using Instagram posts to obtain followers, it's all about being authentic. Don't use questions atlanta divorce attorneys single post or tell a personal story that isn't genuine.Go LocalOne? of the best methods to build your Instagram followers would be to become familiar with your neighbours!Whether you're creating Instagram ads or want to promote your event in a particular area, you can see what's happening near you by going to the search page and simply clicking the Places tab.Type in the positioning to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts - not those of competing businesses, obviously - and leave a comment and even an emoji and follow the individual if you like what you see. Hopefully, this will be the start of a natural interaction.For example, if you offer life coaching services, you could type in your location followed by "entrepreneurs." Local entrepreneurs may be searching for more work and life balance or help with life goals or career challenges.Similarly, in case you have a physical location that folks have checked into on Instagram, touch upon those posters' pictures to be sure they're aware of your Instagram presence, and follow them.These are the best methods to build Instagram followers the correct way: no bots, no shortcuts, just old ways to engage with your audience and turn them into followers!Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works together with entrepreneurs who struggle with getting the lack of knowledge, skill and support needed to create their online business presence.