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This might affect which services or products we review (also where and the way those merchandise appear on the site), this in no way impacts our suggestions or the recommendation we offer.And some platforms are extra fitted to particular industries, goals, and use cases than others. That's why we've tested and reviewed main marketing automation suites to help you find the proper answer for your corporation. It is a vital part of the comprehensive full-stack marketing strategy, and a necessity to keep your business running smoothly and effectively. Marketing automation refers to software platforms that help companies automate their marketing and gross sales engagement processes to generate more leads, convert these results in gross sales and optimize ROI.