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We've been talking lately about how exactly to boost your business marketing with Instagram. Contrary to what lots of people still believe, Instagram isn't just a fun app where one can post food, holiday and family pics.Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.A note of caution: there are many people on the market who promise to grow your Instagram followers by the thousands, but beware. Many of them use fake accounts created by bots to inflate your numbers.These kinds of followers have zero value. Actually, they can even be dangerous, wanting to steal your password or photos or infect you with a virus.Based on the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram.The best way to build your Instagram followers is when you are authentic to your brand and your audience.Here are 3 tips to help you get real Instagram followers:Tell a tale with HashtagsIt?'s great to use your organization name as a hashtag, nevertheless, you need to think beyond that.To be able to use your Instagram posts to obtain followers, use other hashtags that tell the story of the image you're sharing. You want to start a conversation when you're sharing posts for things such as:EventsPromotionsContestsProduct? launchesA good example of a brandname would you this well is @Tostitos. They use the hashtag #GetTogetherAlready? to encourage visitors to gather and share their chips, and to use the hashtag if they share photos of their meetups.Through the use of engaging, relevant hashtags, you will be discovered in Instagram searches and hopefully build-up followers on Instagram.Get CreativeInstagram? is centered on photos, so many people think about the caption being an afterthought.Don't neglect the image caption! You will generate engagement and promote sharing through the use of descriptive words that may engage, inspire and entertain your followers.Here are some ideas to help you build-up followers on Instagram with your posts:Use questions in your caption. Write your question at the start of the post in order that people see it first.Get personal together with your post. Tell a story about yourself, or how your product helped or inspired another person.Ask people to tag others. Asking visitors to tag three of their close friends or tagging someone they are grateful for brings other potential followers in to the equation.A great example of a brandname that does personal posts well may be the @NatGeo? Instagram account.They create breathtaking Instagram Stories with informative captions to teach the user on the plight of animals around the world.Remember when it comes to using Instagram posts to get followers, it's about being authentic. Don't use questions in every single post or tell an individual story that isn't genuine.Go LocalOne? of the best ways to build your Instagram followers is to get to know your neighbours!Whether you're creating Instagram ads or desire to promote your event in a specific area, you can see what's happening near you by going to the search page and clicking on the Places tab.Type in the location to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts - not those of competing businesses, obviously - and leave a comment or even an emoji and follow the person if you like everything you see. Hopefully, this is the start of an organic interaction.For example, if you offer life coaching services, you could type in your location followed by "entrepreneurs." Local entrepreneurs could be searching for more work and life balance or help with life goals or career challenges.Similarly, in case you have a physical location that people have checked into on Instagram, touch upon those posters' pictures to be sure they're aware of your Instagram presence, and then follow them.These are some of the best ways to build Instagram followers the right way: no bots, no shortcuts, just old ways to build relationships your audience and turn them into followers! http://demo01.zzart.me/home.php?mod=space&uid=2109128 Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the insufficient knowledge, skill and support needed to create their online business presence.