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Content Gap Analysis is the process of evaluating existing content on a topic and discovering “gaps” in that content to improve upon. https://aakarfoundation.org/members/buffetknot68/activity/21715/ helps a brand gain more authority on search engines, steal away competitor traffic, and expand their breadth of knowledge to help their customers. When you have a list, you can then start working your content plan around those specific search queries and fill in the gaps where there isn’t enough content for a keyword. You want each piece of content you create to target a keyword, and your keyword research helps you determine which words or phrases are being typed into Google and other search engines. You want to determine what KPIs are going to be most useful in measuring the success of your content gap analysis. By analyzing existing content, you can identify where your readers may be lacking valuable resources that may buy time.The various viewing options help to create content that bridges the gap to previously neglected topics. This allows content for in demand and valuable topics to be created, which is coordinated to the purpose of the page, fulfills user expectation and considers the purchase cycle phase. Furthermore, the content can then be published when demand is at its highest. This means the text is not only high quality and holistic, but also relevant, as it is received at the right time by the right user. Finding competitors can be done by googling your target keywords and seeing the pages that come up. Usually, you’ll have an idea of competitor sites already, but this is a good way to see what’s actually ranking the highest.This content serves to address this problem and offer valuable information but not immediately convert the reader into a customer. Many brands focus on creating informative content in the form of blog posts to draw in a wider audience, and “money” pages to convert those users into buyers. Your goal is to create content for every stage of the buyer’s journey ? whether they are “problem-aware,” “solution-aware,” or at the final decision stage of your purchasing journey. Analyzing your existing content offerings allows you to see where you might be missing valuable assets that could guide readers to the point of purchase. A content gap can be defined as the space between what users are seeking out on the web, and the results they receive.<ul> <li>Once you’ve carried out a thorough analysis of your results, you’ll be able to see which gaps should be filled, as well as the best course of action for doing so.</li> <li>The various viewing options help to create content that bridges the gap to previously neglected topics.</li> <li>Awareness pages target keywords related to a problem your audience is facing.</li> <li>Once you’ve downloaded your content audit analysis template, it’s time to start analyzing the main areas of your website.</li> <li>When you do this regularly ? such as quarterly ? you are much better positioned to stay on top of your competitors’ strategies and beat them.</li> <li>You’ll also identify keywords that you have a low ranking for, for example, positions 5 to 15.</li></ul>Both results are very valuable because you see who you are competing with currently to be ranked but also what your “real life” competition is up to. ?Most SEO tools offer some form of site auditing and give you an overall score for the site. The metrics below can give you an idea of how much your competitors are investing in technical SEO.<h2>There Is A Competitor Based Content Gap Analysis</h2>A content gap template is a spreadsheet that helps you organize and track your findings. It should include columns for the topic, keyword, competitor’s ranking, and your website’s ranking. This will allow you to easily see how your website stacks up against your competitors and where you need to improve. Even if you are the best writer in the world, the world will continue to evolve. Information becomes obsolete, Keywords change over time, and customers’ interests shift. However, if you want to stay ahead of the competition, you must conduct an audit of your content assets, identify gaps, include new keywords, and create content that fills all the gaps that may arise.<h3>Use Research Tools That Are Related To The Topic You Are Researching</h3>The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools?enabling anyone to create and grow online. Now that you’ve selected the right pillar to focus on, it’s worth your time to look a little bit deeper into the numbers to understand what the right strategies for your brand are. Look at the total number of keywords that your competitors rank for and then take a deeper dive by position. In the very early days of its ranking algorithm, Google extrapolated the way that the world of academia uses citations (the more cited a study is, the more one can trust it). As the word suggests, “ranking” involves comparing content against other content and ordering them by how likely it is that a given page satisfies the user’s intent.You can look at things such as SERP positioning, monthly traffic, and click-through rate. SEO relies on building topical authority and topical relevance, both of which help you continue to strengthen your ability to rank in the results pages. Google has said it would have no reason to trust a site with less than 30 pages, because it uses content to understand what your brand is.In an ideal SEO world, you want to see relevant competitors in that list. First, it’s advised to focus on high-value keywords for your business with a high buying intent. You should prioritize high-volume keywords with realistic keyword difficulty. A good starting point is keywords you already rank for as close as possible to page-one results. Now that you have an overview of the content landscape across competitors, you can take it a step further and look at what kind of traffic they are focusing on to develop your own content strategy. You can expect to see most of the keywords your competitors are targeting by looking at the number of keywords ranking at positions 1?30.<h3>There's A Content Gap</h3>From this report, you can identify any pages on your site that are not ranking well for certain queries. You can then create new content to target those queries and improve the ranking of those pages. Once you have this list, you’ll want to examine it and identify any gaps. This could be content that is missing from your site or content that is outdated or performing poorly. While many companies invest heavily in SEO and marketing tactics like keyword research and content optimization, they often overlook this key strategy that can help them gain a competitive edge. The goal of B2B content marketing is conversion at each stage of the buyer journey until, ultimately, the sale is made.A communications business might instead want to create content about Voice Intelligence and helpful collaboration tools for remote work. And a beauty retailer could generate posts around at-home peels and masks and prebiotic skincare. After you’ve analyzed your main website and any other relevant areas, you can go ahead and analyze your competitors’ content. An SEO competitor analysis report will be crucial for uncovering gaps that exist as a result of them covering certain topics in greater depth than you do. You can carry this out most efficiently by using SE Ranking’s Competitive Research tool, as we mentioned earlier. Once you’ve downloaded your content audit analysis template, it’s time to start analyzing the main areas of your website.So we're going to be looking at content, we're going to be looking at links, and we're going to be looking at tech SEO. We're going to look at how our competitors perform from each of those and how we compare. My name is Lidia Infante, and I'm the Senior SEO Manager at sanity.io. Today, I'm going to be talking to you about SEO gap analysis, and yes, I know it's a very unsexy topic, but bear with me because it's worth it. In today's Whiteboard Friday, Lidia Infante shows you her recommended strategies for successful SEO gap analysis.The fact HubSpot? already ranks in the top 50 likely means the keyword is interesting for them and somewhat related to the page that ranks. One of the strongest SEO signals you can give Google to understand what your website should rank for is topical authority. Adam has a background in journalism and almost a decade of experience in SEO. He’s passionate about data, content and cricket ? although not necessarily in that order. There is also the middle ground, the research phase where customers will look at reviews, FAQs and try to learn more about a product or service before converting. There are a million and one ways for you to improve it, make it more powerful, and custom tailor it to your business.