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We've been talking lately about how to boost your business marketing with Instagram. Contrary to what lots of people still believe, Instagram is not only a fun app where you could post food, holiday and family pics.Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.A note of caution: there are plenty of people out there who promise to cultivate your Instagram followers by the thousands, but beware. Many of them use fake accounts created by bots to inflate your numbers.These types of followers have zero value. Actually, they can even be dangerous, attempting to steal your password or photos or infect you with a virus.According to the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram.The best way to build your Instagram followers is when you are authentic to your brand and your audience.Here are 3 tips to help you to get real Instagram followers:Tell a tale with HashtagsIt?'s great to use your business name as a hashtag, but you have to think beyond that.In order to use your Instagram posts to get followers, use other hashtags that tell the story of the image you're sharing. You would like to start a conversation if you are sharing posts for things such as:EventsPromotionsContestsProduct? launchesA good example of a brand would you this well is @Tostitos. They utilize the hashtag #GetTogetherAlready? to encourage people to get together and share their chips, and to use the hashtag when they share photos of their meetups.By using engaging, relevant hashtags, you may be discovered in Instagram searches and hopefully build-up followers on Instagram.Get CreativeInstagram? is centered on photos, so many people think about the caption as an afterthought.Don't neglect the image caption! You will generate engagement and promote sharing through the use of descriptive words that will engage, inspire and entertain your followers.Here are some suggestions to help you build up followers on Instagram with your posts:Use questions in your caption. Write your question at the beginning of the post so that people see it first.Get personal together with your post. Tell a story about yourself, or how your product helped or inspired another person.Ask visitors to tag others. Asking people to tag three of their best friends or tagging someone they are grateful for brings other potential followers in to the equation.A great example of a brandname that does personal posts well is the @NatGeo? Instagram account.They create breathtaking Instagram Stories with informative captions to teach the user on the plight of animals around the globe. http://sorucevap.netyuvam.com/user/stitchmeal5 Remember with regards to using Instagram posts to obtain followers, it's all about being authentic. Don't use questions in every single post or tell a personal story that isn't genuine.Go LocalOne? of the best methods to build your Instagram followers would be to get to know your neighbours!Whether you're creating Instagram ads or desire to promote your event in a specific area, you can see what's happening near you by visiting the search page and clicking on the Places tab.Type in the location to see the geotagged posts for that area. Then visit relevant and recent tagged posts - not those of competing businesses, obviously - and leave a comment and even an emoji and follow the person if you like everything you see. Hopefully, this will be the start of a natural interaction.For example, if you offer life coaching services, you could type in your location followed by "entrepreneurs." Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.Similarly, assuming you have a physical location that people have checked into on Instagram, comment on those posters' pictures to be sure they're aware of your Instagram presence, and then follow them.These are among the best ways to build Instagram followers the proper way: no bots, no shortcuts, just old ways to build relationships your audience and turn them into followers!Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works together with entrepreneurs who struggle with getting the lack of knowledge, skill and support had a need to create their online business presence.