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We've been talking lately about how exactly to boost your organization marketing with Instagram. Contrary to what many people still believe, Instagram isn't just a fun app where one can post food, holiday and family pics.Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.A note of caution: there are numerous people on the market who promise to grow your Instagram followers by the thousands, but beware. A lot of them use fake accounts created by bots to inflate your numbers.These kind of followers have zero value. Actually, they are able to even be dangerous, attempting to steal your password or photos or infect you with a virus.In line with the data security company Imperva, these bad bots take into account 28.9 % of bots on Instagram.The best way to build your Instagram followers is when you are authentic to your brand and your audience.Here are 3 tips to help you to get real Instagram followers:Tell a tale with HashtagsIt?'s great to use your business name as a hashtag, but you have to think beyond that.To be able to use your Instagram posts to get followers, use other hashtags that tell the story of the image you're sharing. You would like to start a conversation when you're sharing posts for things like:EventsPromotionsContestsProduct? launchesA good example of a brand who does this well is @Tostitos. They utilize the hashtag #GetTogetherAlready? to encourage visitors to get together and share their chips, and also to use the hashtag when they share photos of these meetups.Through the use of engaging, relevant hashtags, you will be discovered in Instagram searches and hopefully build up followers on Instagram.Get CreativeInstagram? is focused on photos, so many people think of the caption being an afterthought.Don't neglect the image caption! You will generate engagement and promote sharing through the use of descriptive words that may engage, inspire and entertain your followers.Here are some ideas to help you build up followers on Instagram with your posts:Use questions in your caption. Write your question at the beginning of the post so that people see it first.Get personal together with your post. Tell a story about yourself, or how your product helped or inspired another person.Ask people to tag others. Asking people to tag three of their close friends or tagging someone they are grateful for brings other potential followers into the equation.A great example of a brandname that does personal posts well is the @NatGeo? Instagram account. https://files.fm/f/78mmmrwtb They create breathtaking Instagram Stories with informative captions to teach the user on the plight of animals around the world.Remember in terms of using Instagram posts to obtain followers, it's about being authentic. Avoid questions atlanta divorce attorneys single post or tell a personal story that isn't genuine.Go LocalOne? of the best methods to build your Instagram followers would be to get to know your neighbours!Whether you're creating Instagram ads or desire to promote your event in a particular area, you can see what's happening near you by going to the search page and clicking on the Places tab.Type in the location to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts - not those of competing businesses, obviously - and leave a comment or even an emoji and follow the individual if you like what you see. Hopefully, this will be the start of a natural interaction.For example, in the event that you offer life coaching services, you could type in your location accompanied by "entrepreneurs." Local entrepreneurs could be searching for more work and life balance or help with life goals or career challenges.Similarly, should you have a physical location that folks have checked into on Instagram, comment on those posters' pictures to make sure they're alert to your Instagram presence, and follow them.These are the best ways to build Instagram followers the proper way: no bots, no shortcuts, just tried and true ways to build relationships your audience and turn them into followers!Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.